eBusiness & Digital Manager, HARIBO France


eBusiness & Digital Manager, HARIBO France

My Resume

NICOLAS Charles!

eBusiness & Digital Manager, HARIBO France

#Web & #Digital Lover.

4+ years of experience in digital marketing and in managing web, mobile & social media projects for diverse clients (insurance, health, beauty, wine and tourism and so on).

4+ years of experience in website development using open-source (PHP) and Microsoft .NET technologies.

2+ years in managing e-commerce projects from scratch.


Full name

NICOLAS Charles ebusiness manager


08 Feb 1987




MSc e-Business

Oxford Brookes University (UK) - Graduation September 2011

Modules taught for this degree:
> E-Business Information Systems
> Building web based business
> Business eFutures
> The Business Web
> Web Application Development
> Principles and Practices of E-Business
Dissertation topic : Wine E-Business influenced by social media (70%)
Distinction (73%).

MSc in Computer Science

SUPINFO (FR) - Graduation September 2011

Modules taught for this degree:
> Software development (.NET, C#)
> Web development (PHP, HTML, CSS, JS).
> Systems & Networks



e-Business & Digital Manager - May 2014 - Current

Création, développement, planification et budgétisation du projet e-Business HARIBO.

Management des prestataires externes (e-logisticien, agences digitales, agence dév. e-commerce, agence SEO, imprimeur, juriste, agences allemandes, Service Clients) et coordination des équipes interne (IT, finance, comptabilité, siège HARIBO DE, service Achats, marketing).

Aspects contractuels (contrats de prestation et services, cahier des charge technique et fonctionnel), financiers et rentabilité du projet.

Plan stratégies marketing digital et animations eCommerce (leviers : AdWords, SEO, relation blogs, FB Ads, Twitter Ads, YouTube, e-mailing, native advertising, GSP).

Gestion opérationnelle du site e-Commerce sous Magento.
Reporting (Google Analytics et Webmaster Tools).

Valorisation du projet à la Direction Commerciale et Marketing.

Entrepeneur, Business Developer, ROIste, Acteur de la transformation digitale et Customer Oriented.

Boutique en ligne :

CEO - March 2012 - Current

Amazed by India ? Would like to learn or improve your Hindi language in Marseille, FR ?

Feel free to contact us through our website

Follow the 1st Facebook Community about the Hindi language in France :

On Twitter =>

We also provide language translation services to our clients to and from: Hindi, French & English.
Website (FR & EN):


Digital e-business Project Manager - October 2011 - May 2014


Recommending digital strategies and implementing clients’ strategies on social media (Facebook, Twitter, Instagram & blog), on search engines (Google, Bing) and on mobile platforms (iOS, Android OS, Windows Phone)

•Identifying KPIs (ecommerce, mobile and other media) and following them.
•Recommending & implementing digital strategies on social medias (for ecommerce websites and other)
•Implementing SEO, SEA and FB Ads strategies.
•Implementing and following a Community Management planning.
•Managing Facebook Ads, Google AdWords, Twitter Ads and Google AdWords for video budgets.
•Weekly and monthly reports, Google Analytics dashboards. ROI.
• Implementing Facebook applications (photo, video contests and other specific developments)
• Training clients on e-reputation tools (Hootsuite and others).


Technical and Functional Project Manager - October 2011 - May 2014

•Interview (identify the clients’ needs and requirements). Immediately take into consideration their objectives.
•Presenting recommendations (exposing web-based or mobile-based projects recommendations to the clients, estimating workload and costs).

Starting, managing and delivering web, mobile, ecommerce and social media projects (B2B & B2C) :

•Functional specifications (UML and other modelling technics), non-functional aspects and technical specifications.
•Implementing and following agile methodology. Allocating the resources and planning (Gantt). Following the budget, tasks and milestones (Redmine).
•Creating mock-up (Balsamiq software).
•Functional and non-functional testing (use of Mantins).
•Reporting and Analysis.

Managing and following many projects : Web, Mobile, Tablets & Social Media projects (B2B & B2C).

Developed a web application which allows salesmen to access clients’ profile, to create and complete actions (calls, e-mails and others) and to follow them through a calendar. Web application developed in ASP.NET 4, C# and MySQL database.

Mathieu Perrein

.NET Software Developer - July 2009 - July 2010

Developed a software which helps hairdressers business to manage their shops, clients and appointments.
• Study and choice of database system to use. Multitier software architecture.
• Developed web services (WCF technology).
• Developed the front-office (ASP.NET)
• Functional and non-functional testing.
• Implementing.

Outcome: Software currently running in multiple shops. First experience in a start-up (5 people).

Foreign TV

Web Project Manager - May 2009 - June 2010

• Developed a mobile application in XHTML, CSS and PHP.
• Managing 5 people.

Outcome: First experience as a web project manager. Functional application. Managing a team of 5 people with different skills and behaviors


Professional Skills

  • 80% Complete
    E-Business 80%
  • 80% Complete
    E-Commerce 80%
  • 70% Complete
    M-Commerce 70%
  • 80% Complete
    F-Commerce 80%
  • 80% Complete
    Project Management 80%

Digital Marketing Skills

  • 90% Complete
    SEO 90%
  • 85% Complete
    Google Adwords 85%
  • 85% Complete
    Google Ads for Video 85%
  • 90% Complete
    Facebook Ads 90%
  • 90% Complete
    Using Google Analytics or Facebook Insights 90%

Programming Skills

  • 90% Complete
    HTML 5 90%
  • 80% Complete
    CSS 3 80%
  • 70% Complete
    jQuery Mobile 70%
  • 75% Complete
    PHP 75%
  • 75% Complete
    C# 75%

Personal Skills

  • 90% Complete
    Entrepreneur 90%
  • 90% Complete
    Communication 90%
  • 80% Complete
    Leadership 80%


A Bunny Blog spreading #bunniness… with bunny stories from proud bunny owners, fun rabbit articles, photos, bunny comic strips and lots of serious tips on bunny care !! We love Bunnies !! (Art)

Développement de l’activité (e)commerciale d’une artiste-peintre à travers une stratégie de présence online (réseaux sociaux, site Web et site e-Commerce et offline (salon international, exposions temporaires, galeries, etc.).

Wine E-Business influenced by social media

Through these following slides, I would like to present the work done on my project entitled ‘Wine E-Business influenced by social media. Before stating I will briefly describe the context. Today, still many shops do not rely on the Internet and therefore do not have an e-business approach. Vini-culture which is a wine shop located in France would like to experiment an e-business approach and this new wave which is the Internet. Thus, my work is to develop an e-business approach for the Vini-culture wine shop.

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154 rue Breteuil 13006 Marseille France




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NICOLAS Charles - eBusiness Manager

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